2015 Spring Summer Trends
Spring Summer 2015 is about refining hair to create the “Premium You”. Beauty inspired technology makes this enlightenment possible — living, breathing science that applies to both colour and styling. Drawing inspiration from pure and healthy skin, the look this season brings out the sensuality of each person’s inner beauty DNA.
The Wella Professionals’ released a 2015 Trend Vision Report:
The report touches on two principle trends – THE INSPIRATION and THE LOOK – which they believe will influence hair care products and styling this year.
THE INSPIRATION – Distilled Colour. Layers of colour are revealed via de-pigmentation that lifts reds to rich ambers and cognacs, blacks to deep violet blues and, in their purest form, blondes to pure whites. Like the enlightened core of a cell, this sensual reduction creates a new premium purity. The personality of colour is distilled and magnified to it’s iconic form.
THE LOOK – Untamed Textures or Shape Memory. Inspired by refinement through biological evolution, we go deeper into the hair structure to influence it’s texture. Hair is constructed, deconstructed and reconstructed. Natural, unforced textures are created and shapes are brought to life and kept in style through shape memory. Hair styled to be stretched simply falls back into position. Layering and delayering reveals the inner self.