2013 Hair Care Trends
The Wella Professionals’ Global Creative Directors released a 2013 hair care trend report from cosmeticsdesign.com. The report touches on four principle trends – Fusion, Decibel, Echo and Allegra – which they believe will influence hair care products and styling this year.
From the fusion trend blending together Western and Eastern styles to “pops of virtual” color reflecting the glam rock days of the 1970s, there is a lot to look forward to in 2013.
Other trends include the emergence of the raw and unfinished look in favor of a more polished style. This style is thought to be a product of attitudes based on the current economic and political environments.
On the other end of the spectrum, finishes that emulate precious metals are supposed to be a hit. These are expected to be incorporated into styles that “reflect a decadent elite and a more ostentatious culture.”
Source: By Simon Pitman CosmeticsDesign.com